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Department of Market Analysis and Research From the CEO of a leading financial company in Bombay to the fashion conscience teenagers in Chandigarh, from the farmer in the paddy fields of Kerela to the scientists in the outer space stations, our studies have covered a wide spectrum of respondents. The Department of Market Research and Analysis forms one of the six building blocks of the CMRD (Centre for Management Research and Development) and basks in the glory of the management expertise which prevails in CMRD. We empower our research projects with an awesome content of strategic intent, which no other market research agency can ever compare. Being enabled with such core consulting competencies, our research assignments are focused on the corporate strategic objectives of our clients rather than just data collection and interpretation. Taking what consumers say at face value is usually extreme complex and bewildering. It takes a thorough understanding of the market to read between the lines and fully grasp the subtle nuances of what is said or left unsaid. Markets follow rules that don't always apply to old economy products and services. When a consumer buys a washing machine, do they have to worry about what brand of laundry detergent will work with this machine, or whether it's CEO has a vision for the industry's future? Probably not. But these are the very issues that define success or failure for emerging technology brands; issues that are measured and addressed by Centre for Management Research and Development. To help you in succeeding with the blending of consumer understanding with a creative, disciplined and customized approach to market research, we offer a range of solutions - oriented tools that integrate technology, business expertise and analytical capabilities to address specific business needs, enabling organizations to plan, analyse and execute successful marketing and sales strategies. Our team of professionals is function specific and implementation oriented. From academically brilliant graduates to world renowned professional personalities from cross - functional streams, our research team compares with the best in the world. We offer a customized approach to benefit our clients, specially designed to help them define and implement their marketing and communication strategies. We realize that the traditional market researcher's role goes beyond the role of a data supplier, when today's need is for action orientation and a prescriptive form of research that needs to encompass information needs, and translating the collected "data" into actionable "information" to directly address the marketing issues. Top RESEARCH DIVISIONS In order to address our client's needs comprehensively CMRD offers an extensive array of · Syndicated and · Customised Researches These syndicated and customized research services are provided with Industry Specific Tracking Divisions · Industrial Tracking Division · Media Research Division · Brand Research Division · Social Research Division INDUSTRIAL TRACKING DIVISION undertakes Syndicated Researches which provide market dynamics and sales profiles on various factors, which confirm to the industry requirements. The Customised Researches, on the other hand, provide tailored services to the clients for efficient decision making at each stage of development and marketing of brands, from the assessment of brand equity, identification of marketing opportunities, development of the product concepts and product positioning strategies, to sales forecasting, advertising, testing and tracking. The Center having a dedicated team with substantial amount of knowledge in various Industries and industrial brands undergo both SYNDICATED and CUSTOMISED studies focusing very critically on the areas of Brand Audits, Brand Positioning and Brand Equity Studies in sectors of ; · FMCGs · Automobiles · Durables · Paints · Soft Drinks · Hospitality · Alcohol · Pharmaceuticals · Fashion · Designing · Education · Entertainment · Media · Social . Aviation . Industrial . Insurance MEDIA RESEARCH DIVISION provides information related to media measurement, which includes audiences estimated for television, radio and print advertising expenditure measurement and research thus assisting in, · Determining the most effective way to reach the consumers · Tracking the media activities of their competitors · Strategising competitive advertising strategies Particular Studies include · Profiling the media habit of senior corporate decision makers · Profiling household by viewership of the cable and satellite channels · Cost comparisons of various media buying outfits and relative cost benefit of the various media vehicles. Top THE BRAND RESEARCH DIVISION provides an understanding of a brand's position in a high-tech category. It answers questions such as why would you use a tracking methodology that treats PCs and CRM the same as washing machines? CMRD - Group knows what it takes for technology brands to succeed, and we have created a unique tracking methodology that reflects this understanding. In our model, brands are judged by more than their awareness level or product affinity. In addition to traditional brand tracking measures, CMRD tracks six distinct dimensions of leadership that determine a brand's position in its category, as well as its ability to drive future purchase consideration and stock market investment. Unlike other tracking studies which show brands their relative market position, but offering no guidance as to what actions to be taken to improve this position. Instead leaving clients to sort through cross-tabs, we leverage our industry expertise and present clients with actionable conclusions derived from tracking data. CMRD is uniquely capable to help companies position their brand for future success. THE SOCIAL RESEARCH DIVISION conducts studies for the central and state government, International donors and multilateral funding organizations. The socially relevant and public benefit oriented areas that are covered under such a research function are · Labour · Energy · Education · Population · Transportation · Family Planning · Health and Nutrition · Rural Development · Economic · Environment and Habitat · Water Resource Development · Urban and Rural Development The advantages of this tailored necessity in increasingly cluttered market places can hold both the organizations and the stakeholders for the challenges to come and prepare for the traps and difficulties it can face. RELATED LINKS · Department of Strategic Marketing Management Consulting · Department of Public Relations and Affairs · Department of Interim Turnaround Management · Department of Market Analysis and Research · Department of Consumer Behaviour Research and Studies · Department of Advertising and Research · Department of Fashion Designing & Garment Consulting · Department of International Management · Department of Industrial Organisation Management · Department of Public Health and Advocacy · Department of Social Research & Consultancy · Department of Economics & Statistic · Department of Political Science and Public Administration · Department of Philosophy & Psychology Top
Department of Market Analysis and Research
From the CEO of a leading financial company in Bombay to the fashion conscience teenagers in Chandigarh, from the farmer in the paddy fields of Kerela to the scientists in the outer space stations, our studies have covered a wide spectrum of respondents. The Department of Market Research and Analysis forms one of the six building blocks of the CMRD (Centre for Management Research and Development) and basks in the glory of the management expertise which prevails in CMRD. We empower our research projects with an awesome content of strategic intent, which no other market research agency can ever compare. Being enabled with such core consulting competencies, our research assignments are focused on the corporate strategic objectives of our clients rather than just data collection and interpretation. Taking what consumers say at face value is usually extreme complex and bewildering. It takes a thorough understanding of the market to read between the lines and fully grasp the subtle nuances of what is said or left unsaid. Markets follow rules that don't always apply to old economy products and services. When a consumer buys a washing machine, do they have to worry about what brand of laundry detergent will work with this machine, or whether it's CEO has a vision for the industry's future? Probably not. But these are the very issues that define success or failure for emerging technology brands; issues that are measured and addressed by Centre for Management Research and Development. To help you in succeeding with the blending of consumer understanding with a creative, disciplined and customized approach to market research, we offer a range of solutions - oriented tools that integrate technology, business expertise and analytical capabilities to address specific business needs, enabling organizations to plan, analyse and execute successful marketing and sales strategies. Our team of professionals is function specific and implementation oriented. From academically brilliant graduates to world renowned professional personalities from cross - functional streams, our research team compares with the best in the world. We offer a customized approach to benefit our clients, specially designed to help them define and implement their marketing and communication strategies. We realize that the traditional market researcher's role goes beyond the role of a data supplier, when today's need is for action orientation and a prescriptive form of research that needs to encompass information needs, and translating the collected "data" into actionable "information" to directly address the marketing issues.
Top
RESEARCH DIVISIONS
In order to address our client's needs comprehensively CMRD offers an extensive array of
These syndicated and customized research services are provided with Industry Specific Tracking Divisions
INDUSTRIAL TRACKING DIVISION undertakes Syndicated Researches which provide market dynamics and sales profiles on various factors, which confirm to the industry requirements. The Customised Researches, on the other hand, provide tailored services to the clients for efficient decision making at each stage of development and marketing of brands, from the assessment of brand equity, identification of marketing opportunities, development of the product concepts and product positioning strategies, to sales forecasting, advertising, testing and tracking.
The Center having a dedicated team with substantial amount of knowledge in various Industries and industrial brands undergo both SYNDICATED and CUSTOMISED studies focusing very critically on the areas of Brand Audits, Brand Positioning and Brand Equity Studies in sectors of ;
MEDIA RESEARCH DIVISION provides information related to media measurement, which includes audiences estimated for television, radio and print advertising expenditure measurement and research thus assisting in,
Particular Studies include
THE BRAND RESEARCH DIVISION provides an understanding of a brand's position in a high-tech category. It answers questions such as why would you use a tracking methodology that treats PCs and CRM the same as washing machines? CMRD - Group knows what it takes for technology brands to succeed, and we have created a unique tracking methodology that reflects this understanding. In our model, brands are judged by more than their awareness level or product affinity. In addition to traditional brand tracking measures, CMRD tracks six distinct dimensions of leadership that determine a brand's position in its category, as well as its ability to drive future purchase consideration and stock market investment. Unlike other tracking studies which show brands their relative market position, but offering no guidance as to what actions to be taken to improve this position. Instead leaving clients to sort through cross-tabs, we leverage our industry expertise and present clients with actionable conclusions derived from tracking data. CMRD is uniquely capable to help companies position their brand for future success. THE SOCIAL RESEARCH DIVISION conducts studies for the central and state government, International donors and multilateral funding organizations. The socially relevant and public benefit oriented areas that are covered under such a research function are
The advantages of this tailored necessity in increasingly cluttered market places can hold both the organizations and the stakeholders for the challenges to come and prepare for the traps and difficulties it can face.
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