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CMRD offers a professional and confidential service to businesses with expert advice on all aspects of · Strategic Business Planning · Strategic Business Analysis, · Marketing · Superiority (An analysis helpful to fund raising activities specially for NGOs). We work with all types of small and medium-sized businesses to help you to maximise the opportunities that are available. Whilst we cannot work with firms that are approaching demise [FOR THEY NEED A TURNAROUND MANAGEMENT] we can help those businesses that are not making the most of their potential. Our Panel of Consultants have a wealth of experience and aim at helping small businesses to understand the vital components of running a business. These range from basic business planning, marketing and raising finance through to compiling and understanding your own business accounting records. BUSINESS PLANNING Business Planning is a vital part of any business. CMRD can help perform a strategic analysis of an organisation which will involve determining the expectations, objectives, resources, and the environment in which it expects, or indeed already operates. This analysis will lead to the generation and evaluation of potential options with an appropriate selection of final strategy. Assistance may then be provided to implement the subsequent Business Plan that will be prepared and this will cover resource planning, organisation structure planning together with people and systems requirements. The overall outcome is to formulate a clear written Business Plan which may be used as a tool to oversee projects or as a specific tool to use when seeking finance STRATEGIC ANALYSIS Strategic Review is a systematic approach to ongoing Business Planning which should be undertaken regularly by all businesses and should be seen as an essential management activity to ensure that the business not only survives but also thrives and prospers. In an ever changing, increasingly competitive environment, only businesses with positive ideas about how to deal with the threats and opportunities of the future will survive and ultimately prosper. The Strategic Review contains four key elements: · Gathering and assimilating information, · Considering the range of options, · Identifying the best options for the business, · Production of a revised Business Plan This is where the expertise of CMRD can help. CMRD can review the existing strategy including the competitive environment and business operations and facilitate the production of an up to date Business Plan. Top MARKETING - LAUNCH PAD Today more than ever, the ability to develop and launch new products and services successfully and quickly is the key to business success. What makes a new product or a service a success? What can be done to improve the odds of winning at new products or service in your company? The number one success factor is product superiority. Premium products or services that deliver real and unique benefits to users are far more successful than "me too" products. A superior product or a service is comprised of six items: · Offering unique features not available in competitive products and services · Meeting customer needs better than competitive products and services · Having higher relative product quality · Solving a problem the customer has with a competitive product or a service · Reducing the customer's total costs - high value in use . Being innovative - the first of their kind on the market The ability to estimate consumer acceptance of new products or services is critical. Market penetration forecasting provides vital input into decisions affecting sales, capital outlays, credit, plant expansion, budgeting, inventory control, production scheduling, marketing strategies and financial planning. Sales volumes that are significantly below expectations jeopardize cash flow, profitability and other performance-related criteria. On the other hand, sales volumes that significantly exceed expectations strain manufacturing and service functions SUPERIORITY Superiority must be defined from the customer's standpoint, based on an in-depth understanding of customer needs and wants, and the competitive situation. Developing a product or service with real advantages and benefits to customers entails: · Identifying the target market-exactly who the intended user is · Conducting extensive market research to identify customer/user needs, wants and preferences, and to define what the customer sees as a better product · Translating customer needs or problems into a technically viable solution - product features, attributes, requirements and specifications · Defining the product concept - what the product will be and do, and the benefits to be delivered · Testing and verifying - e.g., concept testing, prototype testing, field trials or test markets - to ensure that the final product scores high with the customer. The customer should be exposed to the product as it takes shape, not solely as an after-the-fact check. TERMS All of the work that we undertake is confidential and we cannot, therefore, release the name of the business involved. We can, however, give brief details of the nature of the project in order to give a flavour of the types of contract that we consider undertaking. We also have to make clear that we are selective in the businesses that we will work with, we have to have confidence that the project will succeed before we accept the contract. RELATED LINKS · Department of Strategic Marketing Management Consulting · Department of Public Relations and Affairs · Department of Interim Turnaround Management · Department of Market Analysis and Research · Department of Consumer Behaviour Research and Studies · Department of Advertising and Research · Department of Fashion Designing & Garment Consulting · Department of International Management · Department of Industrial Organisation Management · Department of Public Health and Advocacy · Department of Social Research & Consultancy · Department of Economics & Statistic · Department of Political Science and Public Administration · Department of Philosophy & Psychology Top
CMRD offers a professional and confidential service to businesses with expert advice on all aspects of
We work with all types of small and medium-sized businesses to help you to maximise the opportunities that are available. Whilst we cannot work with firms that are approaching demise [FOR THEY NEED A TURNAROUND MANAGEMENT] we can help those businesses that are not making the most of their potential. Our Panel of Consultants have a wealth of experience and aim at helping small businesses to understand the vital components of running a business. These range from basic business planning, marketing and raising finance through to compiling and understanding your own business accounting records.
BUSINESS PLANNING
STRATEGIC ANALYSIS
The Strategic Review contains four key elements:
This is where the expertise of CMRD can help. CMRD can review the existing strategy including the competitive environment and business operations and facilitate the production of an up to date Business Plan.
Top
MARKETING - LAUNCH PAD
Today more than ever, the ability to develop and launch new products and services successfully and quickly is the key to business success. What makes a new product or a service a success? What can be done to improve the odds of winning at new products or service in your company?
The number one success factor is product superiority. Premium products or services that deliver real and unique benefits to users are far more successful than "me too" products. A superior product or a service is comprised of six items:
The ability to estimate consumer acceptance of new products or services is critical. Market penetration forecasting provides vital input into decisions affecting sales, capital outlays, credit, plant expansion, budgeting, inventory control, production scheduling, marketing strategies and financial planning. Sales volumes that are significantly below expectations jeopardize cash flow, profitability and other performance-related criteria. On the other hand, sales volumes that significantly exceed expectations strain manufacturing and service functions
SUPERIORITY
Superiority must be defined from the customer's standpoint, based on an in-depth understanding of customer needs and wants, and the competitive situation. Developing a product or service with real advantages and benefits to customers entails:
The customer should be exposed to the product as it takes shape, not solely as an after-the-fact check. TERMS All of the work that we undertake is confidential and we cannot, therefore, release the name of the business involved. We can, however, give brief details of the nature of the project in order to give a flavour of the types of contract that we consider undertaking. We also have to make clear that we are selective in the businesses that we will work with, we have to have confidence that the project will succeed before we accept the contract.
RELATED LINKS
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