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Department of Public Relations and Affairs
At the Department of Public Relations and Affairs of CMRD the process of public relations and public affairs involves dealing with the scrutiny of various interest groups and for being heard in various forums with emphasis on few important issues which are; 1· Image Management 2· Consumer/Customer Relations 3· Government Relations and Lobbying 4· Media Relations 5· Editorial Services 6· Media Update Today business success depends upon not just on new and better products but equally on being heard in public forums. As the country begins to develop new rules of economic game, business needs a credible presence with customers, employees, shareholders, financiers, journalists, government officials and lawmakers. This will provide the cutting edge to competitiveness. Dealing with the scrutiny of various interest groups and for being heard in various forums through public affairs communication is what CMRD is all about. Public Relations through CMRD Group is not going to be a short term activity. At CMRD we believe that our Public Relation solutions would be suited for organizations keeping its long term interest in view. We would be giving our clients a fair and unbiased view of the kind of mix required for effective PR. 1. Image Management The post - liberalized scenario demands to have sustained relations with all the parties that even remotely influence the environment one operates in. Through right networking and simplification of communication strategies we ensure this happens. CMRD Group takes total responsibility of managing your reputation and a positive statement goes out to all parties. 2. Consumer Relations The corporations all over the world are moving towards globalization and the Indian Corporate World is not far behind. The need arises of enterprises laying emphasis on loyal and lifetime customers than on the largeness of market share. The group works on activities to keep consumer relations strong and healthy. We customize activities depending on the intensity of consumer relations required by you ranging from initial 'get to know' relation to the 'bonding' development with time and effort. 3. Government Relations and Lobbying World has seen dramatic change in the polity that has brought to the center stage the question of stability of the government. Consequently, the economic policies of any country can no longer be taken for granted. CMRD Group focuses on the knowledge of what is going on in the government and persuasion to build an argument about the company's position with regard to current government policy so as to influence a particular issue in a positive and collaborative manner. We network with decision - makers referred to as the think tank of the government. 4. Media Relations Gone are the days when a Media Relation was restricted to favourable media coverage for an organization. This standard would be rendered ineffective in the present day due to availability of different types of media thus making it all the more important to evaluate them for different PR programmes. We indulge in a two way exchange of information with journalists and provide first hand industry analysis of specific issues by organizing briefings to press from time to time. 5. Editorial Services Today written communication skills and probing hindsight for news are the pre-requisites for writing releases and other material for distribution to the press. This scrutiny is performed to help the articles or the write-ups, are replicated in the press, with minimum possible strike - offs. Then comes the aspect of ensuring that the right vehicle is used to carry out fine tuned press releases. Once the message has found its way to the right audience, the editorial process continues. This is because we keep an eye on the past, present and future trends Top 6. Media Update The media monitoring team maintains regular clippings on various categories resourced from various national and international publications which are fed to our service teams and furnished to our clients on request helping them to know what is happening in the today's world. At CMRD, we believe that effective PR is more than just sending out Press Releases. The normal scattergun approach can bring very patchy results, whereas highly targeted PR can produce some remarkable business returns. We approach PR from a strategic angle first, so that time and money can be more effective. We start by putting together with clients a Strategic PR Plan which often looks at the following; PR Mission - What you want to achieve as a final end result PR Objectives - What are the key elements that make up the end goal? PR Strategies - An analysis of the strategic option for achieving these objectives PR Tactics - Detailing actions which will give the strategies every chance of working PR Timescales, Responsibilities and Controls - Who is going to do what by when? We then often assist the client in implementing the strategies on a regular basis. RELATED LINKS · Department of Strategic Marketing Management Consulting · Department of Public Relations and Affairs · Department of Interim Turnaround Management · Department of Market Analysis and Research · Department of Consumer Behaviour Research and Studies · Department of Advertising and Research · Department of Fashion Designing & Garment Consulting · Department of International Management · Department of Industrial Organisation Management · Department of Public Health and Advocacy · Department of Social Research & Consultancy · Department of Economics & Statistic · Department of Political Science and Public Administration · Department of Philosophy & Psychology Top
At the Department of Public Relations and Affairs of CMRD the process of public relations and public affairs involves dealing with the scrutiny of various interest groups and for being heard in various forums with emphasis on few important issues which are;
Today business success depends upon not just on new and better products but equally on being heard in public forums. As the country begins to develop new rules of economic game, business needs a credible presence with customers, employees, shareholders, financiers, journalists, government officials and lawmakers. This will provide the cutting edge to competitiveness. Dealing with the scrutiny of various interest groups and for being heard in various forums through public affairs communication is what CMRD is all about. Public Relations through CMRD Group is not going to be a short term activity. At CMRD we believe that our Public Relation solutions would be suited for organizations keeping its long term interest in view. We would be giving our clients a fair and unbiased view of the kind of mix required for effective PR. 1. Image Management The post - liberalized scenario demands to have sustained relations with all the parties that even remotely influence the environment one operates in. Through right networking and simplification of communication strategies we ensure this happens. CMRD Group takes total responsibility of managing your reputation and a positive statement goes out to all parties. 2. Consumer Relations The corporations all over the world are moving towards globalization and the Indian Corporate World is not far behind. The need arises of enterprises laying emphasis on loyal and lifetime customers than on the largeness of market share. The group works on activities to keep consumer relations strong and healthy. We customize activities depending on the intensity of consumer relations required by you ranging from initial 'get to know' relation to the 'bonding' development with time and effort. 3. Government Relations and Lobbying World has seen dramatic change in the polity that has brought to the center stage the question of stability of the government. Consequently, the economic policies of any country can no longer be taken for granted. CMRD Group focuses on the knowledge of what is going on in the government and persuasion to build an argument about the company's position with regard to current government policy so as to influence a particular issue in a positive and collaborative manner. We network with decision - makers referred to as the think tank of the government. 4. Media Relations Gone are the days when a Media Relation was restricted to favourable media coverage for an organization. This standard would be rendered ineffective in the present day due to availability of different types of media thus making it all the more important to evaluate them for different PR programmes. We indulge in a two way exchange of information with journalists and provide first hand industry analysis of specific issues by organizing briefings to press from time to time. 5. Editorial Services Today written communication skills and probing hindsight for news are the pre-requisites for writing releases and other material for distribution to the press. This scrutiny is performed to help the articles or the write-ups, are replicated in the press, with minimum possible strike - offs. Then comes the aspect of ensuring that the right vehicle is used to carry out fine tuned press releases. Once the message has found its way to the right audience, the editorial process continues. This is because we keep an eye on the past, present and future trends
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